About Us
MEET THE FOUNDERS
InstaFire founders, Konel and Frank, are long-time wilderness enthusiasts on a mission to make fire-starting and off-grid living easy for everyone. They firmly believe that you shouldn’t have to be a mountain man to strike up a flame anytime, anywhere!
THE SPARK THAT STARTED INSTAFIRE
The inspiration for InstaFire emerged from the worst disaster in Idaho history.
On June 5th, 1976, the 305-foot Teton Dam collapsed, unleashing 80 billion gallons of water into the Snake River Valley below. Konel's sister and her family were right in the path of the flood and went missing for nearly a week.
Though they thankfully made it out in one piece, the experience stuck with Konel. How would a regular person like his sister stay warm and cook food if everything else was washed away?
BORN FROM THE FLAMES
The answer came many years later, in 2007, during a wilderness rendezvous on the Wasatch front. Konel saw an old mountain man lighting a rock on fire. How was that possible?
For the next nine months, Konel and his business partner, Frank, worked to perfect a fire-starting formula using the same type of rock as that old mountain man. It had to be safe, easy, and work every time.
InstaFire was born from the flames!
MEETING YOUR EVERY EMERGENCY NEED
Moving forward from those first flames, InstaFire has expanded and evolved to tackle other off-grid needs.
Beyond their best-selling Fire Starter lies their Fire Ropes, Fire Pucks, Ferro Rods, and Waterproof Matches. No matter your fire-starting style, InstaFire offers a method that will work for you.
What about indoor heat when the power is out? They’ve got solutions for that, too. Warm a whole room and cook up a meal with their VESTA Space Heater & Stove, powered by their Canned Heat.
And speaking of eating in emergencies, get to grilling with their Inferno Pro Biomass Stove and Chimney Grill. For breads, casseroles, pizzas, and more, bake while bugging out with their Ember Off-Grid Oven and coordinating Ember Pans.
THE SKY’S THE LIMIT
InstaFire has skyrocketed from local phenomenon to nationally leading fire-starting and off-grid living solutions:
- Konel and Frank appeared on Shark Tank™, where they won the enthusiastic endorsement of Mark Cuban.
- They've been featured in Good Morning America, Popular Mechanics, Wired Magazine, and more.
- They're an approved fire starter of the Boy Scouts of America.
- InstaFire is sold in stores like Home Depot, Lowe's, and Academy Sports, to name a few.
And they're just getting started.